Jade & Jonna

co-founders, creatives, 9-5 escapees turned builders of Covvn & The Vow Room.

Our Story

We’re two women who walked away from the traditional 9-to-5 grind and decided to build something that felt more like us. What started as a shared dream, to write, create, and build community, blossomed into a girly-pop business, rooted in reinvention, style, and intention.

We launched Covvn in 2025 as a creative home for storytelling, community, and radical reinvention. Soon after, we opened The Vow Room: a modern elopement studio in Spokane, WA. A cozy, stylish space where love is honored, beauty is simple, and ceremony is intentional.

This isn’t just a brand or a venue. This is our answer to burnout, conformity, and doing life by someone else’s rules.

What We Do

Covvn = Creativity, Community & Reinvention

  • Weekly newsletter: essays, reflections, and honest writing about identity, work, ambition, and reinvention.

  • Podcast + future media & events: honest conversations, creative experiments, and a community for women rewriting their lives on their own terms.

  • A story-forward, woman-driven brand that invites readers and creators to build with us, not for us.

The Vow Room = A Girly-Pop Business in Action

  • A tiny, intentional, stylish elopement studio and event space in Spokane.

  • Built for couples who want ceremonies that feel real, minimal guest list, maximum intention, inclusive, modern, beautifully simple.

  • Designed with the “girly-pop business” ethos: feminine + strategic, aesthetic + professional, soulful + smart.

Why “Girly-Pop Business”? 🍭

Because business doesn’t have to feel corporate, we believe in blending softness and strategy, style and substance, intuition and structure.

Girly-pop business means:

  • Building something that feels like you, not like your resume.

  • Doing the emotional, creative work while keeping the backend tight. ⬅️ 🔑

  • Turning ambition, vulnerability, and creativity into real income, community, and purpose.

  • Rewriting the rules, one feminine-forward, badass move at a time.

We built Covvn and The Vow Room so other women don’t have to choose between soul and stability.

Our Values & Commitment

  • Authenticity — we show up as we are. No pretension, no masking, just real stories and real women.

  • Inclusion & Safety — The Vow Room welcomes every kind of love; we believe identity, queerness, and non-traditional journeys deserve a beautiful space.

  • Creativity + Strategy — We trust magic, but we also trust process. Beauty without business sense is a vanity project. We balance both.

  • Community & Sisterhood — Covvn is for women rewriting their paths, and we want you with us, sharing wins and growing together.

  • Reinvention as a Right — Life changes. People change. Work, identity, dreams, all evolve. We believe reinvention isn’t a crisis, it’s a birthright.